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Category Archives: differentiation

The Match Game: Branding for your ideal customer

First, let’s start with a question: for whom do you brand? A lot of small corporations or entrepreneurs are branding for themselves. And, if you ask who the ideal client is, the answer is “everyone.” They observe and try to … Continue reading

Posted in Alle Branding, brand clarity, brand messaging, brand style, brand value, differentiation, ideal client, Positioning | Tagged , , , , , | Leave a comment

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