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Category Archives: differentiation

Sheep Alert: Imitation is neither flattery nor sincere

I’m sorry, Charles Caleb Colton, but you are dead wrong. Imitation is NOT the sincerest form of flattery. Especially not in business. Definitely not in branding. Imitation implies you have no clarity about what your value is and what separates you … Continue reading

Posted in Alle Branding, brand clarity, brand value, differentiation, Positioning, unmet need | Tagged , , , | Leave a comment

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