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Category Archives: differentiation

Monkey See, Monkey Do: Get that “follower” monkey off your back!

When being chastised for doing something questionable as a kid, I remember justifying my actions by saying, “but so-and-so did it!” You know what comes next, “Well if so-and-so jumped off a cliff, would you do it too? Regardless of … Continue reading

Posted in Alle Branding, brand messaging, differentiation | Tagged , , | Leave a comment

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