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Category Archives: brand personality

What’s Wrong with This Picture? The unexamined brand

I love old signs on buildings. The company may be long gone, the building may have been razed, but a pole sign remains as a stalwart sentry proclaiming the brand. The bad thing is when your shabby sign just looks … Continue reading

Posted in brand building, brand congruency, brand experience, brand identity, brand image, Brand message, brand personality, brand style, brand value | Tagged , , , , | Leave a comment

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