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Category Archives: brand personality

Big Mistake: How NOT to elevate your brand

I listened to a story last week that was so rife with missed opportunities for success that it inspired this “How NOT To…” article. Names are withheld to protect the guilty. If you are or have been in a large … Continue reading

Posted in brand building, brand consultant, brand name, brand name development, brand passion, brand personality, brand stewardship, evolving your brand, rebranding | Tagged , , , , , | Leave a comment

Before You Brand

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