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Category Archives: brand personality

The Bones of a Strong Brand: Structuring the foundation for success, Part One

[Surprise, I decided to make this a three-parter to save you from a long(er) ponderous read.] The foundation of a strong brand starts with some very important building blocks. Taking time to chisel out the boundaries and fortifying the strength … Continue reading

Posted in Alle Branding, brand building, brand building strategy, brand consistency, brand name, brand personality, identity, Naming, Naming your business | Tagged , , , , , , | Leave a comment

Before You Brand

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