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Category Archives: brand personality

What’s Your Bumper Sticker? Wearing the brand

I was looking for a silver lining to sitting in traffic the other day when I noticed some entertaining reading material at my disposal. Not a book. Not a text on the phone (bad, very bad). Nope, it was a moving—well barely … Continue reading

Posted in Alle Branding, brand building, brand clarity, brand congruency, brand personality, brand value | Tagged , , | Leave a comment

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