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Category Archives: brand personality

Word! Defining the essence of your brand value

Last week I got a ten volume, several pound, full color tome from Restoration Hardware. I’m not sure why. I don’t shop there. I even double-checked the mailing label to make sure it hadn’t been wrongly delivered. I was intrigued … Continue reading

Posted in Alle Branding, brand consistency, brand essence, brand personality, brand style, brand value | Tagged , , | 2 Comments

Before You Brand

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