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Category Archives: Alle Branding

Looking Good! Show, don’t tell your value

Have you seen the holiday classic, Miracle on 34th Street? (If not, pause now to go watch it. I’ll wait.) Fast forward your brain to the part where the Macy’s Santa tells the mother to go to the competitor, Gimbels, … Continue reading

Posted in Alle Branding, brand building, brand reputation, reputation building | Tagged , , , | Leave a comment

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