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Category Archives: Alle Branding

The Big Why: Prioritize solution before style

The creative process attracts opinions and ideas like bees to honey. When leaders start to think about building a brand, visions of the proverbial sugarplums begin to dance in their heads. The ideas start popping and, before they know it, … Continue reading

Posted in Alle Branding, brand building, brand clarity, brand facilitation, brand personality, identity design, rebranding | Tagged , , , , | Leave a comment

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