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Category Archives: Alle Branding

How Coffee Got Its Sexy Back: The allure of benefits versus features

As I was watching Penelope Cruz on the Nespresso ad, I thought coffee had never looked sexier. Until I saw the George Clooney ad. In the background, the voice over is telling me a whole bunch of features about Nespresso. … Continue reading

Posted in Alle Branding, branding, feature and benefits | Tagged , , | 2 Comments

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  • Does your logo no longer represent the brand you have become?

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