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ALLE is a catalyst who inspires committed entrepreneurs and companies to expose and communicate their brand value.

Staying Lucky: Branding while the iron is hot

As March approaches, we start thinking about St. Patrick’s Day, the luck of the Irish, and leprechauns carefully guarding their pots of gold. Luck is a tricky thing, because luck doesn’t really exist. In the words of Seneca, “Luck is what happens when … Continue reading

Posted in Alle Branding, brand building, brand consistency, brand health, brand plan, branding mistakes, energizing your brand, reputation building, staying top of mind | Tagged , , , | Leave a comment

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