Alexandre L’Eveille, principal, ALLE branding | marketing | design
With over a quarter century in branding, marketing communication and design, I’ve got a lot of stories to tell. Working in in-house marketing departments, agencies and my own company, I’ve seen the good, the bad and the ugly sides of how companies treat their most valuable asset—their brand.
My philosophy is that if you expose your brand value and communicate it effectively to your customers, the rest of the decisions are easy. Your brand manifests the essence of what makes your company successful. Get that right and you will attract your ideal client, satisfy them by providing what they need and shorten the sales cycle.