I was indulging in some pre-recorded TV programing this past weekend. As always, I took a moment to mentally thank those responsible for the magical ability to speed through the inane, irrelevant and time-sucking commercials that would otherwise clog my limited downtime. However as the E.D. ads whizzed by, I started thinking about being prepared.
Just like the Cialis commercial, you never know when the moment will be right and you want to be ready. However, I’m talking about an entirely different kind of moment. I’m referring to that moment when you are face-to-face with your ideal client and have the chance to make a first impression, strengthen a relationship, resolve an issue or close the deal. It’s a critical event, a tipping point, the pivot—It’s the opportunity for your brand to be great.
You have the power. It’s your job to wield it like the pro you are. Regardless of the situation, your brand can step up and be memorable when you:
Being clear about what your brand represents, how it behaves and whom it serves prepares you to react accordingly in any situation. You will capitalize on your opportunity to be great.Read More
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