During my formative years, the parents of my friend down the street considered me a Bad Influence. I wasn’t the kind of kid who did anything destructive; I was just curious…and mouthy. Talking back was considered bad form back in those days. Thus, I enjoyed more than my share of having my mouth washed out with soap.
The punishment never did correct the behavior, however, and today it works in my favor. Talking back—engaging in a lively discussion on social media about your business—can keep your brand vibrant and customers loyal because you are building a relationship. It also helps your brand evolve to better serve those who want to do business with you.
Unlike advertising, which is a one-way push, social media provides the opportunity for back and forth discussions, either in the public forum, or by private message. Depending on your type of organization, choose the most appropriate social media platforms for your target audience.
Some examples of how you can talk back and build a bond with your audience are:
It may seem obvious but when you start to talk to strangers, and they talk back, you are building a relationship. You are adding to the brand experience. It’s more comfortable to do business with people you can talk with and understand…and maybe even like. So, talk back!Read More
Sign up and download Before You Brand: The gut-check guide to set up your business for branding success. As a bonus, get the weekly ALLEnews, branding tips to increase your brand value.