“I have all the business I need right now.” I smile for you when I hear this. I am happy for you. However, I also know that this is NOT a reason to sit on your laurels and let your brand sprout cobwebs.
We all know business is cyclical. There will be good times; there will be bad times. The wise leader knows that while momentum is strong is just when you need to keep the good times rolling by putting initiatives in place that will carry you through.
Here are three reasons to focus on your brand when business is good:
The old adage holds true: make hay while the sun shines. Don’t worry about being overrun with too many clients—you can either expand or be choosier about working with more of your ideal clients. Don’t let your brand get caught napping!Read More
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